In this weeks episode, we covered a topic that is frequently overlooked by real estate photographers. SEO! We sat down with Jason Berkowitz (Brian’s brother) who runs a digital marketing agency in New York City to discuss SEO (search engine optimization) and discussed different tactics photographers can take to boost their rankings on Google in their local area. We dived into On-Page and Off-Page SEO and Jason provided a lot of good resources for learning more about how to do proper research and improve your rankings!
Links mentioned in the Podcast:
Other links mentioned:
If you want to be creepy: dashboard.google.com
Search Results form a Specific Location: isearchfrom.com
Keyword Research: Google Keyword Planner
SEO info – searchenginejournal.com
SEO Definition Terms – moz.com